Daniel L. Rubinfeld,
Market Definition with Differentiated Products: The Post/Nabisco Cereal Merger, 68
Available at: http://scholarship.law.berkeley.edu/facpubs/1347
Focuses on the use of empirical methods in the antitrust litigation of the court case State of New York v. Kraft General Foods Inc. Rationale for the rapid growth of empirical methods; Importance of empirical methods in merger analysis; Role of market definition in the analysis of competitive effects of mergers.